So Guys, I am so excited to tell you about a new fashion label that is making its way into the U.S. It’s called F&F, have you heard of it? F&F is a british-inspired fashion label that has clothing items for the whole family. The prices are very affordable, and they have a wonderful selection of apparel. I had never heard of F&F until I saw it pop-up in Hyvee. Hy-vee is a midwest grocery store, and they have expanded in many different areas, and many different ways. Some of there new expansions are fresh markets (resturants), gas stations, F&F, and I’m sure there will be more to come.
I haven’t known Hy-vee from the beginning, but I do know they have come a long way with the company growth and expansion on so many levels. I love that Hyvee is starting to become that one stop shop. You can get your groceries, but also go shopping for clothing items for the whole family. What a wonderful concept many will love. There is also a wonderful giveaway at the end of this post that you have to enter! So keep reading.
I’m not really here to give you all the history on Hy-vee, but really, I’m here to tell you about the amazing new label, F&F, that has come to Hy-vee. The clothing section is such a cool experience. Like I said, they have clothing for the whole family so there was a pretty big section of all apparel. I’m not even joking, it took me an hour and a half to get through the clothes, and try on to see what I wanted to take home. I just didn’t think it would take that long. I didn’t think the selection would be that big and that good. What I decided to take home was this striped black and white turtle neck long sleeve shirt. The fabric is super soft and is so tight-fitting, which I like. When things aren’t tight-fitting I feel they just swallow me up. I also have been wanting a corduroy skirt, and I finally found one. I love that I found it in maroon with gold buttons down the front, and I knew adding black tights with my heeled oxford’s would just dazzle up this look even more. The coat I purchased a few years back at The Loft and it is still super trendy. I love how the gold buttons (even though they are different) still go together with the skirt. Today the temperature was 23 degrees while shooting these photos. I had to wear something else to keep me warm. My photographer friend and I were literally running between each outfit to get warm. Being a fashion blogger can be hard in the Midwest let me tell you, I don’t know how my Canadian fashion blogger friends do it. I love that I can make this outfit casually chic or dressy chic. I also think this would be good for the holidays. I’ve always loved maroon and with the striped shirt I feel you can make it look very festive. What do you all think? Festive or not festive?
I also have a wonderful surprise! One lucky lady or gent will win a $100 Hy-vee Gift Card. Giveaway starts today and will end on the 17th of December.
You might just receive this gift card before Christmas!
Check out Hy-Vee:
As always, thank you for reading.