New Fashion, New Brand

newfashionnewbrand8 newfashionnewbrand6 So Guys, I am so excited to tell you about a new fashion label that is making its way into the U.S.  It’s called F&F, have you heard of it? F&F is a british-inspired fashion label that has clothing items for the whole family. The prices are very affordable, and they have a wonderful selection of apparel. I had never heard of F&F until I saw it pop-up in  Hyvee. Hy-vee is a midwest grocery store, and they have expanded in many different areas, and many different ways. Some of there new expansions are fresh markets (resturants), gas stations, F&F, and I’m sure there will be more to come.

I haven’t known Hy-vee from the beginning, but I do know they have come a long way with the company growth and expansion on so many levels. I love that Hyvee is starting to become that one stop shop. You can get your groceries, but also go shopping for clothing items for the whole family. What a wonderful concept many will love. There is also a wonderful giveaway at the end of this post that you have to enter! So keep reading.

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I’m not really here to give you all the history on Hy-vee, but really, I’m here to tell you about the amazing new label, F&F, that has come to Hy-vee. The clothing section is such a cool experience. Like I said, they have clothing for the whole family so there was a pretty big section of all apparel. I’m not even joking, it took me an hour and a half to get through the clothes, and try on to see what I wanted to take home. I just didn’t think it would take that long. I didn’t think the selection would be that big and that good. newfashionnewbrand0 newfashionnewbrand00 What I decided to take home was this striped black and white turtle neck long sleeve shirt. The fabric is super soft and is so tight-fitting, which I like. When things aren’t tight-fitting I feel they just swallow me up. I also have been wanting a corduroy skirt, and I finally found one. I love that I found it in maroon with gold buttons down the front, and I knew adding black tights with my heeled oxford’s would just dazzle up this look even more. The coat I purchased a few years back at The Loft and it is still super trendy. I love how the gold buttons (even though they are different) still go together with the skirt. newfashionnewbrand4 newfashionnewbrand3 Today the temperature was 23 degrees while shooting these photos. I had to wear something else to keep me warm. My photographer friend and I were literally running between each outfit to get warm. Being a fashion blogger can be hard in the Midwest let me tell you, I don’t know how my Canadian fashion blogger friends do it. newfashionnewbrand2 I love that I can make this outfit casually chic or dressy chic. I also think this would be good for the holidays. I’ve always loved maroon and with the striped shirt I feel you can make it look very festive. What do you all think? Festive or not festive?

I also have a wonderful surprise! One lucky lady or gent will win a $100 Hy-vee Gift Card. Giveaway starts today and will end on the 17th of December.

You might just receive this gift card before Christmas!

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a Rafflecopter giveaway

Check out Hy-Vee:

Website/Facebook/Twitter/Instagram/Pinterest

As always, thank you for reading.

nfobuttonsGOLD

Kierra

December 5, 2016
December 12, 2016

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22 Comments

  1. Reply

    Jackie

    December 11, 2016

    Girl, it only gets colder from this point on 🙁 Canadian prarie winters are brutal. I honestly don’t know how I shoot out in the cold. It takes a lot of layers that for sure and hours of psyching myself up. lol Anyhow, I love your striped turtleneck and your maroon skirt. The gold buttons are such a fun detail. Its funny, I feel the exact same way about turtlenecks. The have to fit loose or I feel like I’m sufforcating. I’ve never heard of Hy-Vee but I just checked out their website and you’re right it really is a one stop shopping site. Super convenient.

    xo, Jackie
    stylemydreams.com

    • Reply

      Kierra

      December 13, 2016

      I have no clue how you do it, Jackie. It has to be super cold up there. It was 8 degrees this morning. I have no clue what that is in celsius

  2. Reply

    Coco

    December 12, 2016

    I hope Hyvee will soon land in Italy too! You look gorgeous btw!!Baci, Valeria – Coco et La vie en rose FASHION & BEAUTY

    • Reply

      Kierra

      December 13, 2016

      Oh my gosh I just wish I could land in Italy. That would be a dream come true.

  3. Reply

    Stella

    December 13, 2016

    I feel ya, girl! I’m in Cleveland and sometimes it’s too cold for my photographer to bring her expensive equipment outside. Style blogger problems, right?! 😉
    Stay warm!!!

    • Reply

      Kierra

      December 13, 2016

      It can be such a problem haha. I am so ready for the warmth already.

  4. Reply

    Jennifer Quattrucci

    December 13, 2016

    Wow ! I never heard of this brand but I love every item and love the way you put this outfit together!!! Thank you so much, for introducing me to a great new place to shop !

    • Reply

      Kierra

      December 13, 2016

      You will have to check it out, Jennifer. It’s a very cool brand indeed.

  5. Reply

    Aimara

    December 13, 2016

    You look stunning! Love this look!
    And yes girl, totally feel ya! I’m in Chicago and weather here makes our job extremely hard!
    But it’s all worth it!
    XO
    Aimara
    http://www.waysofstyle.com

    • Reply

      Kierra

      December 15, 2016

      Well then you know what it is like. Chicago is even colder I’m sure because the lake-effect.

  6. Reply

    Morgan Ryan

    December 14, 2016

    I’m not one to wear skirts often but if I did, it would be of this style 🙂

    Xx,
    M

    • Reply

      Kierra

      December 15, 2016

      They are so much fun, Morgan. You should try them out. You are missing out girl

  7. Reply

    Jen

    December 14, 2016

    I’ve never heard of F&F or Hyvee. I’ll have to check them out! Also love the cord skirt!! Perfect color and style for winter!!

    • Reply

      Kierra

      December 15, 2016

      You will have too! They are a wonderful company. Alway expanding and growing which is so cool.

  8. Reply

    Keyma

    December 15, 2016

    Loving that aline skirt and yor coat. Nicely done.

    • Reply

      Kierra

      December 16, 2016

      Thank you, Keyma. It is so warm too.

  9. Reply

    Darci

    December 16, 2016

    Grocery shop and fashion, that’s awesome! Love that skirt and coat, great combo babe!

    • Reply

      Kierra

      December 16, 2016

      Thank you, Darci. It is a great idea for sure.

  10. Reply

    Dom Baza

    December 17, 2016

    Hello dear, what a cool brand! In the words of Mary Poppins this outfit is practically perfect in every way. You put this all together so good and slayed in the process. I can’t wait to see more from you and hear more about this brand as it continues to rise.
    Much love dear, Dom.

    • Reply

      Kierra

      December 18, 2016

      Aww thank you so much, Dom Baza. Those were such nice words and very much appreciated.

  11. Reply

    Olga

    December 19, 2016

    In love with this brand. And of course , before you post, have not heard of it!

    • Reply

      Kierra

      December 19, 2016

      You haven’t? I love both brands. Check them out. They have apparel for the whole family.

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